It was well known within the Columbia Broadcasting System (CBS) that chief executive William S. Paley would always set aside what he was working on to take a call from The Museum of Modern Art (MoMA). Paley’s relationship with MoMA began in 1937, just eight years after its founding, and included roles as trustee, president, and chairman. His eventual donation of his collection to the museum—an important selection of modernist art—strengthened the institution in vital ways, and is the subject of The William S. Paley Collection: A Taste for Modernism, which is on view through December 30 at the de Young. Paley's relationship with MoMA was built on great generosity, and continued until his death in 1990.
William S. Paley in the foyer of his home at 820 Fifth Avenue, in front of his Pablo Picasso painting, Boy Leading a Horse (early 1906). Museum Archives Personalities Slide Collection. Digital Image © The Museum of Modern Art/Licensed by SCALA/Art Resource, NY